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Case study / 2026

ServiceLobby Academy

Learning platform for service professionals with a course catalog, multimedia lessons, premium access and AI Caller scenario training.

ServiceLobby Academy is a learning platform for service professionals. It gives users access to a public course catalog, audio and video formats, catalog filtering, registration, login, and AI-supported scenario training.

ServiceLobby Academy course catalog showing searchable audio and video courses with filters, categories, target groups, and sorting
ServiceLobby Academy course catalog

Type

Learning platform

Role

Product build

Focus

Service training

Live

academy.service-lobby.com

Context

A dedicated learning product for service teams.

Academy had to work as more than a course list. The platform needed a public catalog, access flows, learning content in multiple formats, and a structure that can support both individual course purchases and premium access for teams.

Experience

Course discovery that respects different learning intents.

The catalog view exposes search, category, target group, format, sorting, and course cards with duration and learning-unit signals. Users can quickly distinguish audio courses, deep dives, and topic areas before committing to a course path.

System

Training paths that can expand beyond passive learning.

The platform is structured for multimedia learning and practical scenario training. AI Caller adds an interactive layer where users can practice within defined scenarios, making the Academy more than a static course library.

Product decisions

The product needed to balance catalog clarity, paid access, and interactive practice.

Catalog-first discovery

The course catalog is the clearest public entry point. It makes the offer scannable through search, filters, formats, categories, and course metadata instead of hiding everything behind a registration wall.

Multiformat learning

Audio and video course formats require different expectations around duration, consumption mode, and learning depth, so the interface makes course format and unit structure visible early.

Access model support

The platform supports individual course purchase logic and premium access messaging, which is important for companies buying training for teams rather than a single learner.

AI Caller as practice layer

AI Caller extends the learning experience from watching and listening into scenario-based rehearsal, helping users train conversations and service situations in a controlled environment.

Delivered surface

A learning platform prepared for courses, teams, and AI-enabled practice.

  • Public course catalog with search, filters, sorting, and course cards.
  • Audio and video course experience with learning-unit and duration metadata.
  • Registration, login, language switching, and premium access communication.
  • AI Caller scenario training as an interactive practice layer for service conversations.

What made the project demanding

The demanding part was designing a learning platform that can serve casual discovery, paid access, structured course consumption, and active AI-based practice. The system had to stay clear for first-time users while leaving room for deeper training workflows and future native mobile access.

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